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Email Testing For Quality Assurance and More
If we didn’t test our messages before sending them to our subscribers, I’d be in a lot of trouble! I can’t tell you how many times I’ve had typos and broken links caught only by reviewing messages...
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2 New HTML Email Templates
Ever wish your email template could match your blog? At AWeber, you can use any of our 100+ HTML email templates to create great-looking emails in a variety of color schemes – but what if you could...
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A Plain Text User’s Guide to HTML Email
HTML and plain text each have their place as email formats. Plain text has a no-nonsense, businesslike air, and is simple to create. HTML grabs attention with colors and images. It lets companies...
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Email Design Tips: Leverage Your Logo
When your subscribers check their email, they immediately start picking apart their inboxes. They harvest useful details, respond where necessary and trash junk mail (anything they’re not in the mood...
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Optimize Your Emails for Preview Panes
Could you engage over half your subscribers better with a simple design adjustment? If you send business-to-consumer (B2C) emails, about 53% of your subscribers first see your emails in a preview pane...
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7 Stylish Email Templates Inspired by Top WordPress Themes
We recently asked our customers to let us know what their favorite Wordpress themes are. The results are in, and we took the responses seven steps further! If you're reading this blog, there's a good...
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7 New Email Themes For StudioPress
We've heard from a lot of our customers who use WordPress, and who are also using StudioPress premium themes for great looking websites. You told us you've been looking for a way to send emails that...
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Now Available: Custom Email Templates
Building an email marketing template from scratch is no easy feat -- unless you're a pro coder, of course. That's why we provide our customers with an easy-to-use message editor and a collection of...
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Your Field Guide to Designing Mobile Friendly Emails
Today, more than half of emails are opened on a mobile device... yet less than half of marketers are designing with mobile in mind. In fact, 75 percent of readers are likely to delete a message for...
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Taking Email Template Design to the Next Level
Somewhere along the way, creating and sending emails turned into a repetitive cycle of adding content, dropping in an image and sending. But over the last few years, we’ve seen new trends in email...
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5 New Holiday Email Templates Your Readers Will Love to Open
(Want more email gifts? Unwrap our 2017 Holiday GIF Guide with 16 free GIFs.) Santa came early for AWeber customers this year. With the help of our design elves, he delivered five shiny, new...
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Are you sending HTML without plain text alternatives?
Often times when working with customers on their message campaigns, I notice they are including only HTML versions of their messages to their subscribers, with no plain text version. I politely bite my...
View ArticleEasy Way to Remind Subscribers of Their Opt-in
We’ve posted several articles now on SPAM issues, including those on how to avoid being perceived as a spammer. Among these, you’ll find blog articles on content filtering, a guide to personal e-mail...
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More on Plain Text: Keys to a Good Header
Recently we went over the case for spending a bit more time on your plain text messages. Today, let’s talk about how to design them so that you get the best ROI of that extra time spent. The Challenge:...
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